Experience

I’m a creative leader based in Minneapolis with experience managing a diverse range of teams and projects.

Upbound Creative written in yellow with triangle shape behind (logo) on blue background

Upbound Creative Consultancy

May 2023 - Current

Founder, Creative Designer

With compelling storytelling and strategic branding, I help organizations grow their customer loyalty, raise more funds, build stronger connections, and make a bigger impact in their communities through strategic branding and design. I’ve worked with nonprofits, family-owned businesses, and Fortune 100 companies on their design needs ranging from brand refreshes, to social media, to new product launches.

image of Caribou Coffee cup and hot coffee canteen on white background, showcasing illustrations and phrases representing "The Best of the North" living

Caribou Coffee

Nov 2014 - Jan 2021

Manager, Creative, Brand

I directed visual strategy across all brand touchpoints, championed belonging and process improvement, and directed agency creative to align integrated campaign and packaging work with the brand.

Manager, Creative, Social & Digital Media I managed the creative strategy for Caribou Perks, email, web, app, and social. I ran the social content calendar, photographed and posted creative social content, and was responsible for reporting performance. I also lead the redesign and launch of a modern, customer-first website.

Senior Graphic Designer Designed in-store marketing pieces to support product launches and seasonal campaigns. I also had the opportunity to lead the rebrand of the Caribou Perks loyalty program, defining the guidelines and designing assets for email, web, app, and social.

Shutterfly brand image of a woman sitting at a modern kitchen table joyfully unboxing her orders from shutterfly with varying sizes of orange boxes

Shutterfly

Jan 2021 - Jan 2023

Associate Creative Director, Brand Design & Systems

Led the Systems team at Shutterfly that researches, defines, and governs the building blocks integral to the Shutterfly brand and customer experience. We design the pieces of the whole that consistently communicate who we are and what we're like to our customers. We focus on brand identity, photography look and feel, messaging tone of voice, type styles, color standards, and design templates to create efficiency and design confidence.

Girls Gotta Run brand overview page showing logo, colors, icons, typography, and imagery design choices

MGK Design

Jun 2008 - Jan 2023

Freelance Graphic Designer

Focusing mainly on small businesses, start-ups, and non-profits, I worked with owners and strategy managers to design creative that enables their organization to launch, build recognition, and spur growth. I provided services in brand identity, brand guidelines, graphic design, web design, and visual reports.

Collage of images showcasing art direction experience including cocktails on a bartop, sizzling fajitas and sides, hospitality photography, salon and spa product and experience photography

Bortz Group Marketing

Jun 2009 - Jan 2015

Art Director

Led content strategy and project management for a host of national clients including restaurant and hospitality concepts, salons, spas, and hotels. I supported clients’ business goals with design, photography, brand development, content strategy, email and direct mail marketing, and promotional strategy development. I Increased efficiency by building a development team based in India who could work flexibly to meet quick-turn deadlines and increased productivity by growing the in-house team through hiring and mentoring junior designers.

Collage of images showcasing high-end real estate projects in the twin cities area

BOLD Marketing

Jul 2007 - Dec 2008

Graphic Designer

Created the identities of new Coldwell Banker Burnet high-end urban developments in the Twin Cities area. Supported Marketing by designing signage, sell-sheets, interior artwork, and collateral for tradeshows open houses. Managed the file prep and print process.